Master Product Management for AI-era.
Ship Features with Confidence
I help product people navigate AI-specific challenges and
ship AI-enabled features and products that actually work.
You are under pressure to ship AI-powered features, but:
You don't know which user problems are actually good fits for AI
You're worried about overengineering or building cool demos that don't solve real problems
You need to ship fast, but don't have deep AI PM expertise yet
I help you navigate the AI-specific challenges:
Technical feasibility: What's actually possible with current APIs vs. what's hype
Non-deterministic scoping: How to scope when outputs aren't binary pass/fail
Cost & pricing: How to estimate API costs and incorporate them into your pricing model
AI evaluation: How to measure "good enough" (evals, metrics, testing strategies)
Reliability: How to think about edge cases and prevent users from breaking your AI feature
What you get:
Tailored coaching engagement specific to your needs. Perfect for PMs, CTOs, and product leads shipping their first AI feature.
AI opportunity assessment for your product
Evaluation strategy (evals, metrics, testing)
Ongoing support during your build
Ready to ship your first AI feature with confidence?
Get in touch to schedule a free intro call
or email me alex@pragmaticproduct.com
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About me
Hi, I'm Alex. I've been a product manager, product lead and coach for 10+ years and recently I started to build and (vibe) code again. I've built AI features myself from custom GPTs to integrating with OpenAI assistants and vision API, to RAG playground.
I coach PMs, CTOs, and product leads who need to sharpen their PM skills for increased impact, with special focus on delivering AI-enabled capabilities. I help you navigate the AI-specific challenges through 1:1 coaching and practical frameworks you can use immediately.
My experience is predominantly in devtooling and B2D / B2B with small stints in mobile and B2C but working on platform features.